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Cannes Lions 2017: A look at the Grand Prix winners to date—UPDATED

Update

Creative Effectiveness

Not only is this recreation of Van Gogh’s work a dream come true for art enthusiasts, it’s proven itself to be a clever business strategy.

Film

Channel 4 put the world’s superhumans in the spotlight to pick up the grand Prix in the Film category.

Film Craft

While a music video is an odd choice for a Grad Prix, Robert Galluzzo, jury president founder and executive producer at Finch Australia, told AdWeek the jury was simply too enamoured to deny it the honour.

Radio

KFC got real about all the sad things in life to win the Radio Grand Prix Award.

Digital Craft

This out of this world virtual reality experience for Björk’s Notget wowed judges to win the Grand Prix Award in the Digital Craft category.

Titanium, Outdoor, Glass and PR

The Fearless Girl statue on Wall Street by McCann New York for State Street Global Advisors picked up Grand Prix Awards in the Outdoor, Glass, PR and Titanium categories for its bold, yet simple message.

Integrated, Promo and Activation

Boost Mobile’s ‘Boost Your Voice’ received a Grand Prix in the Integrated and Promo and Activation categories for its effort to help people get access to voting in the US election.

Grand Prix for good

Amnesty International created a new nation for refugees to win the Grand Prix for Good Award.

Health and Wellness

The Transport Accident Commission Victoria won the Health and Wellness Grand Prix for tackling safe driving with a confronting reality.

Creative Data

Whirlpool looked to school attendance with clean clothes and bringing to light a new perspective on the issue earned it the Grand Prix in the Creative Data category.

Innovation

This Grand Prix winner created a solution to illegal firearms and a new resource as a result.

Entertainment

Santander Bank questioned if money is more important than experiences to win the Grand Prix in the Entertainment category.

Entertainment for Music

To win the Grand Prix in the Entertainment for Music category, Adidas wowed with this specticle of colour, movement and emotion.

Previous Story

Lion’s Health Grand Prix for Good

The ‘Immunity Charm’ campaign for the Ministry of Public Health in the Republic of Afghanistan by McCann Worldgroup in India won the Grand Prix for Good Award, for its clever solution to the country’s poor immunisation rates in babies.

Print and Publishing

Images from Business Insider Australia. 

You may think this is a display of clever Photoshop skills but the Burger King restaurants in Oregon, Pennsylvania and Italy really did burn down. Miami creative shop David then turned the images into the campaign that proved Burger King really was flame grilling its patties and the effort earned it a Grand Prix in the Print and Publishing category.

Cyber

Creative efforts for Bank of Aland, the Transport Accident Commission Victoria and MailChimp all picked up Grand Prix Awards in the Cyber category.

Design

The Unusual Football Field’s solution to a lack of space for teenagers to have fun in and let our their cretivity earned it a Grand Prix in the Design category.

Direct

The clever use of Google in this Burger King Whopper campaign earned it a Grand Prix in the Direct category.

Media

This Jet.com effort earned a Grand Prix in the Direct category for its clever way to save money for Jet.com and its customers to win the Grand Prix in the Direct category.

Mobile

Recruit Lifestyle CO recived the Grad Prix in the Mobile category for encouraging men to check their sperm without having to see a professional.

Product Design

Turning a pay phone into a bank earned Tigo-Une a Grand Prix.

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