Behold! The anti-smartphone

  • PopPress
  • February 21, 2017
  • StopPress Team
Behold! The anti-smartphone

According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of 'smart' features and – double gasp! – advertising the product in a newspaper.

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