If Sharp Suits was the visual representation of the difficulties faced by those in agency land, this piece by Mike Larcher that's based around giving God client feedback on the creation of the Earth, is the textual.
1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts? Definitely need to nail this down ASAP.
... 3 – Appreciate the work on the sea and ground, but right now there’s way too much sea. The ground is getting lost in it. In general, sea does not resonate well with our users. Was talking with the team and the idea of having no sea at all came up. Thoughts?
... 9 – Re: “mankind.” Interesting take on the brief here. Big pain point is that mankind is coming across as largely made in your image. As you hopefully recall from the deck, our users are a diverse group (slide twenty-seven) and we definitely want to make them feel represented (slide twenty-eight). Afraid that if our users see fleshy bipedal mammals positioned as “ruling over” the ground and sea (if we’re having sea), they might feel alienated and again less willing to convert into brand evangelists. Let’s fast-track an alt version with mankind removed. Doable?
... Realize it’s Saturday and you were planning to be OOO tomorrow to admire your creation and everything, but I’m hoping you can keep rolling on this through the weekend. Need to get this in front of my exec team by EOD Monday so hoping to sync up EOD Sunday. Will be around all weekend via email and chat if anything comes up. Looking to you and your team for a big win here.