Giving outdoor a voice

  • PopPress
  • May 7, 2014
  • StopPress Team
Giving outdoor a voice

It is truly amazing what advertisers can do with outdoor advertising these day. The French Voyages-sncf.com's recent campaign shows that there is still plenty of life in the world's oldest advertising medium. 

To promote their site Voyages-sncf.com decided to focus on the many different forms of entertainment you can enjoy by booking with them online, From the opera to rugby.  They articulated this brilliantly by almost literally bringing a series of billboards to life. Featuring a singing mouth, Marilyn Monroe's legs, a showering rugby player and the hairy, medallion adorned chest of a disco star, this one is definitely worth a watch.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit