Everyone loves a good .gif. There are even awards to celebrate the art form. And now gif hunting site Giphy has created a fairly mad ad that riffs on classic cooking programmes to show people how to make one.
Giphy has already got weird with some of its previous promotional work.
But it's not all fun and games. Here's the founder of Giphy, Alex Chung giving advice to people working in the digital arts as part of a Grey Goose campaign for this year's Webby Awards.