Get your weird on with waterproof phone apps

  • PopPress
  • August 21, 2014
  • StopPress Team
Get your weird on with waterproof phone apps

Transvestites singing in the rain? Full grown men playing with phones in paddling pools? Sony's new waterproof phone Xperia Z1S has a set of quirky ads for apps that only work when the phone is submerged.

Created by American ad agency Wieden + Kennedy, and developers Motim and SoftFacade, odd music accompanies odd-looking people while they submerge their phones in various ways.

One app (Plantimal) lets a plant enthusiast grow a monster plant when water is 'added' to the phone, another app (Goldie) features a goldfish that swims around when the phone is underwater, and flops around dying when it's not. In another, called photo lab, a lady is hanging out in an old-fashioned darkroom developing photos, and develops a picture on the phone while she's at it. Sink Sunk lets a strange buff guy play games in a paddlling pool, and Rainy-oke lets a transvestite sing in the rain.

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Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

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