No mainstream retailer would be able survive selling its wares only to professional sports people. The pool is simply too small.
For the likes of Nike, Adidas and Puma to make money, they have to rely on ordinary folks to purchase the items they sell. The reality, however, is that scattered among those ordinary people are the future stars of the sporting in world. And in its latest spot via Wieden + Kennedy, Nike shows that those future stars are already on the road to sporting greatness. And while they might not yet be attracting any press attention, chances are that they're probably clad in the latest gear from the sports retailer.