Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don't catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.
Shared on its social media platforms, the stunt sees a few of the Setapp team gatecrash boats with a drone carrying a fish in a net. A message below it tempted the fishermen to take the shortchut—and they did.
The stunt's supported by a number of shorter videos that aim to demonstrate the benefits of taking the easy way out.