Find your (sedentary) greatness

  • PopPress
  • June 13, 2013
  • StopPress Team
Find your (sedentary) greatness

The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence. 

According to Adweek, the agency won the PlayStation account earlier this year and its first major piece of work for the PS4 features actor Taylor Handley (from CBS's recently canceled series Vegas). 

Sony has taken the opportunity to stick the boot into Microsoft, which is getting a grilling for its tedious levels of DRM. So it created a handy video to explain how sharing works on PlayStation.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit