Father's Day motivation

  • PopPress
  • August 18, 2017
  • StopPress Team
Father's Day motivation

With Father's Day fast approaching, we thought we'd look back at some of the heartwarming spots released in the US earlier this year. Our North American counterparts, of course, celebrate the day on the third Sunday of June rather than in September.

So, without further ado, here's a look at what the local market has to look forward to.

One of the standout US spots was Gillette's 'Go Ask Dad' spot, which attempted to reconnect fathers with their children. It was a clever stunt that almost certainly squeezed a few tears out of the eyes of fathers around the country.          

Opting instead for the humorous approach was Buffalo Wild Wings, which showed an adorable girl mimicking her father while he watches sport on TV.     

 

Another sports-themed ad that also aimed to garner a few laughs was FootLocker, which at first plays out like a sombre spot featuring NBA stars celebrating their dads, before Lonzo Ball steps in to throw a few jabs at his over-bearing pop.      

Another great spot from the American edition came from not-for-profit oganisation Sick Kids, which urged consmers to support the dad's on night shift.    

As an aside, AdRoll also ran a recent study on the topics that resonated most with consumers across the world. If anything, it gives a clear indication as to why sports tend to be such as area of interest when the day rolls around.       

 

Now the wait is on to see if local brands can deliver campaigns that live up to some of these.    

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit