Fatherly pride vs. motherly pain

  • PopPress
  • November 25, 2014
  • StopPress Team
Fatherly pride vs. motherly pain

Kiwi Steve Ayson won plenty of awards for his role directing Old Spice's completely mad Momsong ad, including gold at Cannes and Clio and, most recently, TV commercial of the year at Shots. Now another Kiwi, Bret McKenzie, has got involved in the follow-up by writing the music for Dad Song. 

Playing off the fact that mom's/mum's don't want their boys to grow up, but dads do, the new spot to promote the ReFresh body spray by Wieden + Kennedy Portland is similarly hilarious. 

As the YouTube blurb explains in depth: 

He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy! He’s a man! He’s a boy!

"Dadsong" launches concurrently in countries where Old Spice is sold around the world – the first simultaneous global launch of ad creative in the brand's history.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit