Fast train from Paris

  • PopPress
  • November 7, 2013
  • StopPress Team
Fast train from Paris

Catching a fast train isn't quite the quickest way to get to another city — it would be far quicker if we could just walk through a door.

SNCF, the French high speed rail service, has teamed with TBWA Paris to create this scenario using an experiential marketing stunt. The campaign promotes its service as a quick way to get to other European destinations.

Brightly painted doors around Paris were the entranceway to another city: behind them were screens showing the cities in real time. Pleasantly surprised pedestrians were greeted by mime performers and dancers and even got themselves sketched by an artist.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Cloudy with a chance of a tequila

  • PopPress
  • March 27, 2017
  • StopPress Team
Cloudy with a chance of a tequila

As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit