The face of litter

  • PopPress
  • April 28, 2015
  • StopPress Team
The face of litter

As technology continues to develop and become more readily available, it gives ad agencies the means by which to evolve the traditional media channels—and this is particularly prominent in the out-of-home advertising category. Locally, we've already seen billboards update in real-time during the elections, we've seen selfies linked from Twitter to outdoor digital screens, and we've had outdoor creative adjusting in accordance with the temperature.

And now, Ogilvy & Mather in Hong Kong is taking it a step further with a new anti-littering campaign that uses the DNA of litterbugs to create digital faces that have a resemblance to the actual people who dropped trash on the floor.      

It's unclear exactly how similar the faces that feature on the campaign are to the actual litterers, but hopefully the fear of becoming the face of filth is sufficient to dissuade would-be offenders from dropping anything on the floor.   

      

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Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

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