Everything is connected

  • PopPress
  • May 15, 2014
  • StopPress Team
Everything is connected

By 2020 the number of things connected to the internet is expected to be around 40 billion and less than 20 percent of those will be smartphones, tablets or PCs. The data those things gather aims to make our lives easier or, in the case of a company like Nest, more efficient. And Cisco and Goodby Silverstein have shown the internet of things might also help out outdoor advertising. 

One of the major advantages of digital screens is the ability to tailor messages and regularly swap out creative. But this takes customisation to another level by monitoring live traffic data and adjusting the length of messaging based on the traffic speed in the billboard's immediate vicinity. The faster you go, the less you have to read. 

"From a marketing perspective, it's not just about telling our story, but doing it in a way that shows what we're talking about," said Cisco's CMO Blair Christie toldAd Age. "This is how the connected billboard idea came about; we're showcasing what connecting the unconnected could mean and telling our story at the same time."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Would you like sauce with that?

  • PopPress
  • July 21, 2017
Would you like sauce with that?

In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called 'Chicago Dog Sauce' which is basically—you guessed it—ketchup in disguise.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit