Escape your budget reality

  • PopPress
  • October 10, 2017
Escape your budget reality

KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it's like flying with an airline that includes everything in the cost of the ticket.

The cardboard headsets were distributed at no cost to people sitting in the waiting area of an airport by a narrator, who runs through some of the reasons why KLM is a superior service.      

In a cheeky move, the narrator then insists that flyers take their headsets on their flights to enjoy their experience in the cabin. This is, of course, a little hilarious given the headsets are emblazoned with blue and white brand livery of KLM.

While the distribution of the headsets was no doubt small, it did make for quite an entertaining video. That said, the likelihood of this convincing cash-strapped travellers to drop extra money on non-budget flights seems slim.     

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Newshub takes advantage of 1 News outage

  • PopPress
  • July 13, 2018
  • StopPress Team
Newshub takes advantage of 1 News outage

On Wednesday night, 1 News watchers were left wondering where the news had gone after the broadcast cut out for more than five minutes. While the technical issues were soon resolved, Newshub saw an opportunity to convince 1 News watchers to change the channel.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit