Escalating GIFs

  • PopPress
  • March 13, 2017
  • StopPress Team
Escalating GIFs

The European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.

The looping animated images have become a way of communication for teens, with many created and shared for humour. However, many of the laughs come at someone’s misfortune.

Ogilvy decided to use that characteristic to show that bullying gets worse the longer it continues, by increasing the suffering of the GIF character each time it plays.

Called ‘Escalating GIF’, the campaign has three GIFs featuring what appears to be harmless bullying, with one girl’s hair being cut, a boy being hit by a thrown shoe and a ‘touch me’ sign being attached to a girl’s back.

However, each repeat sees the actions towards the victims grow harsher and the consequences become more severe.

via GIPHY

via GIPHY

The characters in the GIFs are not actors, but students of Berlin's John Lennon High School. Many have previously experienced bullying themselves.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Fan with your phone

  • PopPress
  • May 1, 2017
  • StopPress Team
Fan with your phone

Burger King Israel is getting into the spirit of Israeli Independence Day by giving its fans some barbeque practice via their phones.

Read more

Swipe right for Sudan

  • PopPress
  • April 28, 2017
  • StopPress Team
Swipe right for Sudan

Been on Tinder lately and come across a white rhino? Don’t be fooled, that’s not what New Zealand blokes look like. The profile is a campaign to save Sudan, the world’s last male white rhino.

Read more
topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Are you in the top 1 percent?

  • PopPress
  • April 26, 2017
Are you in the top 1 percent?

We've all seen those glitzy Forbes rich lists teeming with the world's millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.

Read more

IBM Watson, the new voice of art?

  • PopPress
  • April 24, 2017
  • StopPress Team
IBM Watson, the new voice of art?

With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, 'The Voice of Art', powered by IBM Watson, is making gallery visits a far more interactive pursuit.

Read more

Samsung pushes the boundaries

  • PopPress
  • April 18, 2017
  • StopPress Team
Samsung pushes the boundaries

Following the unveiling of the Samsung Galaxy S8, the electronics company and its marketing partners Leo Burnett and Turner Duckworth have rolled out a series of beautiful short films.

Read more

Sweden's museum of failure

  • PopPress
  • April 18, 2017
Sweden's museum of failure

Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don't forget the worst of what they've dumped onto consumers.

Read more

Burgers for gamers

  • PopPress
  • April 12, 2017
  • StopPress Team
Burgers for gamers

Burger King and its Spanish agency Lola MullenLowe have made the dreams of gamers come true by teaming up with Sony Playstation to deliver burgers to gamers.

Read more

The Compendium: 7 April

  • PopPress
  • April 7, 2017
  • StopPress Team
The Compendium: 7 April

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit