Driving trucks is child's play

  • PopPress
  • December 4, 2015
  • StopPress Team
Driving trucks is child's play

Some people think truck driving is child’s play nowadays with all the advanced automotive gizmos doing most of the work inside so Volvo put that to the test by giving four-year-old Sophie remote control of their Volvo FMX.

Sophie is rightly confident in her abilities to operate the truck, everyone knows driving is a cinch, it’s just “left and right, back and forward” as Sophie succinctly explains.

Spoiler alert some things are easier said than done and the FMX, which is branded by Volvo as “the toughest truck we ever built” is well and truly put through its paces by an, at times, less than attentive Sophie as she gleefully observes the truck smashing into buildings and taking an unscheduled diversion into some marshlands.

The video, put together by Volvo and their agency Forsman & Bodenfors is a revival of the live test series Volvo have been running over the past few years.

The previous iteration of this series was this rather poetic video of Jean Claude Van Damme doing the splits as two trucks diverge set to the beautiful melody, 'Only time' by Irish singer Enya.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit