Drake gets distracted by Taylor Swift in Apple Music sequel

  • Advertising
  • November 22, 2016
  • StopPress Team
Drake gets distracted by Taylor Swift in Apple Music sequel

The slapstick sequel to Taylor Swift’s popular Apple Music advert relies on another Hollywood heavy weight.

When T-Swift, Forbes' highest paid women in music, sang along to Drake on a treadmill for Apple back in April her clumsy sense of humour was an instant hit, which has attracted 18 million views online.

The video's sequel now turns the attention to Drake, who seems pretty pumped up to be lip-synching and singing along to Taylor Swift’s ‘Bad Blood’ in the gym. After a bit of a mirror dance he gets crushed by his bench press, being too busy belting lyrics than working out, because Apple Music is… ‘Distractingly good’.

The humorous 60 second TVC was released with impeccable timing this week – during the American Music Awards (AMAs) and amidst rumours of a budding romance between Drake and Swift.

In Taylor Swift’s original, quirky TVC she survives an epic treadmill trip and keeps on singing to Drake and Future’s ‘Jumpman’.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit