A dose of reality

  • PopPress
  • June 19, 2014
  • StopPress Team
A dose of reality

If the Onion's Clickhole is any guide, there's a section of society that doesn't actually enjoy the hyperbole and superficiality of some online news outlets. And if you're looking for a little more reality in your headlines, then Downworthy is the plug-in for you. 

As it explains: 

We've all seen them - the clickbait headlines that websites like Buzzfeed, ViralNova and UpWorthy use to drive traffic, especially through social networks. Even Huffington Post has jumped on the bandwagon of endless recycled listicles and bombastic titles.

Downworthy replaces hyperbolic headlines from bombastic viral websites with a slightly more realistic version. For example:

"Literally" becomes "Figuratively"
"Will Blow Your Mind" becomes "Might Perhaps Mildly Entertain You For a Moment"
"One Weird Trick" becomes "One Piece of Completely Anecdotal Horseshit"
"Go Viral" becomes "Be Overused So Much That You'll Silently Pray for the Sweet Release of Death to Make it Stop"
"Can't Even Handle" becomes "Can Totally Handle Without Any Significant Issue"
"Incredible" becomes "Painfully Ordinary"
"You Won't Believe" becomes "In All Likelihood, You'll Believe"
... and so on. (see the spoilers list below)

And if you like other entertaining plug-ins, the creator of Downworthy also recommends Cloud-to-butt, which, as the name implies, changes the phrase 'the cloud' to 'my butt', or gender-swapping tool Jailbreak the Patriarchy  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit