Last Thursday Doritos released ‘Rainbow’ Doritos in support of LGBT teens, which were available to every person who donated to Dan Savage's ‘It Gets Better Project'. The cheesy rainbow snacks sold out in just two days.
Doritos’ Rainbows are a limited-edition version of its Cool Ranch-flavored tortilla chips that come in shades of green, blue, purple, red, and orange inspired by colours of the Gay Pride flag.
The chips didn’t appear on the shelves, but were made available when a donation of $10 (or more) was made to Savage’s project, started to help and encourage LGBT teenagers who've been bullied.
There was the odd fundamentalist buzz killer, however:
But while Doritos is doing its bit for LGBT teens, the rainforest could sure use a bit of attention as global advocacy group Sum of Us pointed out by releasing a parody ad during the Super Bowl showing that a penchant for corn chips is impacting the rainforests of Asia.
As it said on its website: "Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the orangutan and Sumatran tiger to the brink of extinction, while also polluting the Earth's atmosphere by releasing gigatons of greenhouse gases. Each year, PepsiCo buys 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is, we're using this opportunity to let consumers around the world know about PepsiCo's irresponsible palm oil sourcing policy. there's never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo's practices."
PepsiCo wasn't happy about the slap and a spokesperson told just-food it is "absolutely committed to 100 percent sustainable palm oil with zero deforestation in its activities and sourcing".
"This latest public relations stunt, focused on fiction rather than facts, does nothing to foster positive dialogue or affect positive change. We find our policies effective and stand by them," the spokesperson said.