Don't be sorry

  • PopPress
  • November 6, 2017
  • StopPress Team
Don't be sorry

What do you say to parents who have just had a child with Down syndrome? Definitely not "sorry" according to the Canadian Down Syndrome Society.

With its agency FCB Canada, the society is on a mission to remind people that every baby deserves a warm welcome by sharing a video that contains reactions people should have when they see a baby with Down syndrome. 

The reactions are suggested by people with Down syndrome and include "Congratulations", "shit yeah","she's so cute I want to barf", "there goes your sex life" and "you just squeezed out a human". None of the suggestions feature the word 'sorry'.

"You're supposed to be celebrating, so don't be sorry about a baby. Be happy," they say.

The campaign follows on from last year's 'Down Syndrome Answers' series, that watches as people with Down syndrome answer commonly asked questions about the syndrome.

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Newshub takes advantage of 1 News outage

  • PopPress
  • July 13, 2018
  • StopPress Team
Newshub takes advantage of 1 News outage

On Wednesday night, 1 News watchers were left wondering where the news had gone after the broadcast cut out for more than five minutes. While the technical issues were soon resolved, Newshub saw an opportunity to convince 1 News watchers to change the channel.

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