Dodge gets horsepower out of responses to Durango campaign

  • PopPress
  • October 10, 2013
  • StopPress Team
Dodge gets horsepower out of responses to Durango campaign

A new video by Dodge as part of its campaign for the Durango, featuring fictional celebrity newsman Ron Burgundy, makes a nice sequel by responding to tweets about the campaign.

Dodge posted the spot after @BreedersCup tweeted "Thinking @Dodge and Ron Burgundy underestimated the power of one horse!"

A talking horse that calculates its own horsepower? No, really.

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