Did this 1995 Holden ad inspire Scientology's creative direction?

  • PopPress
  • October 8, 2014
  • StopPress Team
Did this 1995 Holden ad inspire Scientology's creative direction?

In 1995, Holden released a bizarre commercial that features a young child playing with light representative of the cosmos while the hypnotic voice of an omniscient narrator elaborates on the safety features of the Commodore Acclaim. By the end of this 30-second trippy journey, viewers are left with the uneasy feeling that their minds may have been incepted by some form of subliminal advertising.     

And while the car company didn't further the campaign with any follow-on iterations, this unconventional creative approach seems to live on in the modern advertising efforts of the Church of Scientology, which for last year's Super Bowl released a spot that also rates quite high on the bat defecation scale. Given the parallels between these two spots, it comes as little surprise that L Ron Hubbard was known to his friends as the Commodore. 

  

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Father's Day motivation

  • PopPress
  • August 18, 2017
  • StopPress Team
Father's Day motivation

With Father's Day fast approaching, we thought we'd look back at some of the heartwarming spots released in the US earlier this year.

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