Deadly consequences

  • PopPress
  • February 24, 2015
  • StopPress Team
Deadly consequences

Now, if we had seen an ad, say 10 years ago that said “don’t selfie and drive” no one would have had a clue what that was about. But with new technology (and front-facing cameras) comes new dangers, and now Volkswagen has released a campaign which aims to stop drivers taking selfies while on the road.

Volkswagon teamed up with DDB Mexico for the campaign, which comprises of a series of print ads of fake car crash victims all cut up and bruised, mid-selfie and arms outstretched, taken from the view of their mobile phones. Text beneath the image says “Don’t selfie and drive”.

And drivers aren’t the only people who need to take precautions when snapping a selfie. Last year a Polish couple visiting Cabo da Roca in west Portugal died after falling from the edge of a cliff while taking one. Depressingly, this was only one of many instances of selfie-related deaths.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit