Cute kittens and heroes

  • PopPress
  • September 30, 2013
  • StopPress Team
Cute kittens and heroes

A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company's seized on the footage for a tear jerking ad. 

It's amazing how effective some extra sound effects, a bit of slo-mo and some weepy music can be when making a heroic story into a commercial designed to show we can all be heroes.

Apparently the moggy later died, but that didn't make such a good yarn.

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Music to parents' ears

  • PopPress
  • August 16, 2017
Music to parents' ears

What's a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.

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