Crap in the tank

  • PopPress
  • April 28, 2015
  • StopPress Team
Crap in the tank

While some car brands have attempted to get cars running on water, Toyota has taken a different approach, proving to the public that it has a car that quite literally runs on bullshit.

The ad, for Toyota’s Mirai fuel cell vehicle was directed by Morgan Spurlock and is the first in a series titled 'Fueled by Everything,' which was created by Droga5 to show customers that hydrogen cars are a viable alternative to internal combustion.

During the ad, an engineer pays Ron the farmer a visit at his dairy farm where he picks up a huge load of bulls manure to take it away to be processed into hydrogen to act as a fuel for Toyota’s vehicle. And in a world still overly reliant on oil, it is promising to see car brands experiment with alternative options.  

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Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

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