Cosmo makes the driver's seat women only

  • PopPress
  • September 23, 2016
  • StopPress Team
Cosmo makes the driver's seat women only

Cosmopolitan UK has taken its connection with its readers to the next level, by creating them a car.

The recently released purple car called Seat Mii, is a result of a two-year partnership between the magazine and Seat, with the aim of creating a car with the readers in mind.

In an article on the Cosmopolitan website, editorial director of Hearst Magazines International Kim St Clair Bodden said: "Cosmopolitan is the biggest, most powerful young women's brand in the world and we're always looking for new ways to engage with and inspire our readers. We created the car specifically for the Cosmo woman, so it made sense to reveal it at an event that reaches so many of them directly".

Women from the UK, Italy, Spain, France, Germany and the Netherlands contributed to the product test and shared what they thought cars are missing. It was found they wanted something agile and easy to park as well as something "stylish" and "cool".

According to Cosmopolitan, the car will be available for pre-order in coming months in violet and "candy white" and will come with accessories.

However, so far it doesn't seem to be making the best impression, with women quick to offer up criticism at the bottom of the Cosmopolitan article.

Others expressed their concerns on Twitter:

The making of a gender specific product is a reminder of Bic's attempt to celebrate women with a 'Bic For Her Pen'.

The pink and purple pens have been in existence since 2012 and since then have faced criticism from women around the world. While many sarcastically expressed relief at finally being able to write, others were offended by the idea women required a special pen.

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The Compendium: 9 December

  • PopPress
  • December 9, 2016
  • StopPress Team
The Compendium: 9 December

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

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