Friskies assembled a veritable rat (eating) pack of celebrity cats to feature in a campaign that reminds people that cats don't necessarily have it as good as we might think.
When given the choice between walking in the cold or engaging in an invasive form of advertising, most people will happily annoy absolute strangers with an impromptu marketing pitch.
There are very few people in this world that would willingly embarrass themselves by singing a Christmas carol in front of thousands of people. And it's a damn good thing that Heineken managed to find them.
Coca-Cola Argentina sent a truck across Argentina to collect the cheers of football fans to show that the whole country is behind the blue and white shirt.
Making bad commercial decisions is a crime in the modern world. Thankfully, New York-based agency David&Goliath has created a superhero duo that's dedicated to saving people from erroneous decision-making.
Itau bank creates a football stadium that has enough space for everyone. However, it provides no directions for those who are curious about where the exits are.
BBDO Germany uses ants in an allegorical ad that Aesop would've commended. It also introduces the world to antvertising, which though interesting is unlikely to replace sharkvertising as the most ubiquitous form of animal advertising.