Got a spare six hours? Well, you'll need it if you want to sit through Virgin's strange—and strangely compelling—new online campaign.
Representing the boredom and discomfort experienced by passengers flying the fictional Blah airlines on the five hour 46 minute flight from Newark to San Francisco, the mad campaign aims to show that if you wouldn't sit through it online, why would you sit through it in real life.
At a time when creatives are often being told to try and capture the attention of the audience in the first few seconds of an ad so viewers don't skip it on YouTube, with almost six hours to play with, there's plenty of room to experiment here. So have a skip through and see how they filled the time.
There's also a purposefully bad website taking aim at some of Virgin's less enticing competitors.