Climate change 'sucks'

  • PopPress
  • June 14, 2016
  • StopPress Team
Climate change 'sucks'

Climate change will be the problem of future generations if adults fail to act now, according to a new campaign by the Ontario Government.

The first ad in the campaign features an auditorium of kids learning about how adults have let them down in terms of insufficient actions to solve climate change.

It is then followed by a spot, in a similar style to the 7 Days ‘My kid could draw that’ segment, in which the kids have a go at addressing climate change themselves with pictures of their proposed solutions.

Suggestions include a farting car, solar-paneled cars and sunscreen for the planet supported by a picture of Earth crying. “I don’t know if you can see the tears there,” the child says.

Rather than proposing ideas, some of the kids write messages of thanks to Earth, encouraging it to “stay strong”.

It's hoped the ads will raise awareness about the issue and motivate adults to participate in plans that address climate change because as one child put it: "it’s not like it’s fake or anything… it’s not like it’s an April Fool’s joke”.

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