Chipotle tackles long-form advertising with ambitious new project

  • PopPress
  • February 5, 2014
  • StopPress Team
Chipotle tackles long-form advertising with ambitious new project

Right after warming our icy hearts with two poignant stories that were brought to life with eerie animations and haunting soundtracks, Chipotle has now released a trailer for its next ambitious advertising project: a satirical series comprising several 30-minute episodes.

Given that Bloomberg reported that the burrito chain's profits had surged by 15% following the release of the previous campaign, it should come as little surprise that the company has shown such a willingness to throw even more greenback at advertising.     

And in keeping with the organic theme established in the previous ads, the new project takes aim at large corporates that rely on chemical shortcuts to maximise their profits.         

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