There are so many little things we take for granted every day that make our lives so much easier. From the humble wheel to the toilet flush. Exxon Mobile points out a few of them in this clever cluster of ads which encourage youngsters to become engineers by showing the ways they have improved our lives.
The company is trying to keep the wheels turning on engineering careers as not enough students in the US are going into engineering.
The ads remind us that cellphones, cars, helmets and television wouldn't be around if it weren't for engineers. A simple, yet effective message, showing how different our lives would be.
In saying that, we probably could have done without suspended baby cages (which perched precariously outside high apartment buildings so babies could get fresh air), segways and vibrating ab belts.