The cause and effect relationship of drinking and driving

  • July 4, 2014
  • StopPress Team
The cause and effect relationship of drinking and driving

This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.

Starting with a guy who has had one to many, to a corpse in a body bag, this TVC ties it all together.

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