In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications.
This year, Colenso BBDO won a silver lion in this category for its 'Reduce speed dial' campaign for VW, making it the only Kiwi winner in this category. And while there were no gold or grand prix winners from this side of the world, it is interesting to look at which creative pieces were regarded as the standout examples over the course of the last year.
Grand prix winner:
'Gisele Bündchen – I will what I want' for Under Armour by Droga 5
Geico's 'unskippable campaign by The Martin Agency.
'Clever buoy' for Optus M&C Saatchi Sydney.
'The Ice Bucket Challenge' by the ALS Association.
'#likeagirl' for Always by Leo Burnett.
'The Other Side' for Honda by Wieden-Kennedy London.
'Hammerhead' for Hammerhead Navigation by R/GA New York.
'The Berlin Wall of sound' for Soundcloud by Grey Germany.
'Look at me' for Samsung by Cheil Worldwide.
'Groceries not guns' for Moms Demand Action for Gun Sense in America by Grey Canada
'Print for help' for Hewlett Packard Brasil by FCB Brasil.
'Dream on' for Adobe by Goodby Silverstein & Partners.
'House of Mamba' for NIke by AKQA London / AKQA Shanghai.
'Safety Truck' for Samsung by Leo Burnett Argentina.