Buzzfeed has just made a Super Bowl ad ... about cats

  • PopPress
  • January 23, 2015
  • StopPress Team
Buzzfeed has just made a Super Bowl ad ... about cats

To be fair it's not an ad for themselves, but rather for cat food manufacturer Friskies and is the latest addition to the 'Dear Kitten' series.

Buzzfeed and Friskies paired up to create a 60-second TVC that will be airing in a few US markets over the time of the Super Bowl. This is not only Buzzfeed's first ever Super Bowl ad but also their first ever TV ad full stop. Interestingly, it is also the first time ever that Friskies will be advertising during the Super Bowl.

The plan is to also post an extended cut online for those wanting a few more feline-based LOLs. This spot follows the original digital-only ad Buzzfeed created for the pet food giant, which has now been viewed over 30 million times.

Vice president of BuzzFeed motion pictures Jonathan Perelman predicts that we will start to see more and more marketers approaching digital publishers such as Buzzfeed for their advertising and content needs rather than going through a traditional ad agency. 

Below is the full length version of the ad:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Swapping business cards like OK Go

  • PopPress
  • June 27, 2017
  • StopPress Team
Swapping business cards like OK Go

Ever tried swapping business cards with four, five, even ten different people all at the same time? This video provides an organised, rather well-regimented method of doing just that.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit