Burger King takes its rivalry with McDonald's to a spooky level

  • PopPress
  • October 28, 2016
  • StopPress Team
Burger King takes its rivalry with McDonald's to a spooky level

Burger King is celebrating Halloween by reigniting the banter between itself and its fast food rival, by disguising itself as a McDonald's ghost.

The Burger King at Rego Park, New York, was made to look like a ghost by being covered in white tarpaulins with eye holes cut at the top. And if that wasn't effort enough, the cut out eyes were topped with the trademark McDonald's yellow M instead of eyebrows, and McDonald's was written across the side of the white cover.

The final touch was a sign to explain the joke, reading "BOOOOO! (Just Kidding, we still flame-frill our burgers) Happy Halloween".

Even the burger boxes were dresses up like McDonald's burgers, with consumers let in on the joke once they opened it.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IBM Watson, the new voice of art?

  • PopPress
  • April 24, 2017
  • StopPress Team
IBM Watson, the new voice of art?

With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, 'The Voice of Art', powered by IBM Watson, is making gallery visits a far more interactive pursuit.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit