Not knowing about sports and then commenting on them is a surefire way to get some laughs, as Bad British Sports Commentary shows. That relationship was flipped around by NBC Sports last year to promote its coverage of the English Premier League when it got some laffs by creating an ad featuring a US football coach (played by Jason Sudeikis) who became a UK football coach. That didn't go so well, and now Coach Lasso is back in a new role, with star US goalkeeper Tim Howard in support.
StopPress is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.