DDB NY has teamed up with not-for-profit organisation Water Is Life to produce the drinkable book, a short publication printed on specially designed filter paper capable of removing life-threatening bacteria from unclean water.
Designed to educate people in developing regions on the importance clean drinking water, the book doubles as a tool that can be used to clean unsanitary water. The pages can be used up to 30 times to filter contaminated water, rendering it more than 99 percent free of harmful bacteria, a level of cleanliness comparable to that of the tap water used in most developed countries.
The technology behind this ambitious project was developed by chemist Theresa Dankovich, who has dedicated much of her career to researching viable solutions to the problem of unsanitary drinking water in poorer regions.
This is however not the first time that Water Is life has gotten behind an innovative approach to solving the crisis of unclean drinking water throughout the world. Previously, the organisation threw its weight behind the LifeStraw, a Danish product which was distributed in the aftermath of a range of natural disasters.
DDB New York and Water Is Life were also been behind the heart-breaking 'Four-year-old's bucket list' campaign that was released in the latter part of last year.