BMW brings back its films and Clive Owen

  • PopPress
  • October 28, 2016
  • StopPress Team
BMW brings back its films and Clive Owen

Fifteen years after BMW set new expectations for branded entertainment with The Hire short-films, the brand has re-enlisted Clive Owen to star in another action-packed film.

Owen plays a mysterious driver for hire in The Escape, as he outruns the FBI and a security team with an illegal clone, played by Dakota Fanning, in the back seat. Called Five, but later Lily, Fanning’s character may remind some Stranger Things fans of Eleven with longer hair. The other two key actors are Jon Bernthal of The Walking Dead and The Wolf of Wall Street, and Vera Farmiga of The Conjuring and Up In The Air.

Director is Neill Blomkamp, of District 9 and Elysium, delivers just less than ten minutes of car chases, with minimal dialogue and a fairly simple story line told through emotive scenes, although the BMW logo is sufficiently shined on the 5 Series Sedan. The biggest branding moment is when Owen manages to pull down a helicopter attached to his car.

In on-camera interview Owen said: “I just think it was a brilliant idea originally to get top movie directors in to do a short film format, give them the freedom to do it how they wanted to do it. I think they just stand the test of time”.

See all he and the crew have to say on BMW’s promotional site here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit