Blaming the parents for obesity

  • PopPress
  • August 15, 2014
  • StopPress Team
Blaming the parents for obesity

A new anti-obesity campaign released by Children's Healthcare of Atlanta has gone nuts on the internet for its portrayal of a pair of parents driving their child to an early grave by enabling his poor eating habits. The spot, shot in reverse chronology, moves from a scene of the son in the hospital through various key events that link to the moment. As the narrative progresses, it soon becomes evident that the parents have been integrally involved in not only creating the son's bad eating habits but also in facilitating them.              

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit