The New Zealand Transport Agency has run various campaigns encouraging drivers to focus when behind the wheel. Much of the attention thus far has been placed on the distractions caused by mobile phones. However, a recent investigation conducted by Jono and Ben has found there might be a much bigger problem that's being largely overlooked – namely, giant billboards featuring scantily clad All Blacks all over the nation.
StopPress is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.