There has been a crazy number of brands trying to associate themselves with the World Cup in any way possible. What is awesome to see is brands using social media to jump on all things World Cup-related as soon as they happen and put their own, brand-centric spin on them.
Some of the posts that have come out of the Suarez biting incident recently are a great example of this. Here is a selection of some of the best.
While we are on the whole Suarez biting topic, ESPN released a beautiful article recently with a quite a different perspective on the whole thing.