Bentley's ode to Apple

  • PopPress
  • May 20, 2014
  • StopPress Team
Bentley's ode to Apple

Think of your typical Bentley driver and it's not likely to conjure up images of tech savvy early adopters. But, like many of its competitors, the luxury car brand is integrating technology into its expensive rides—and also into its advertising. 

As it says:

Intelligent Details, a short documentary film commissioned by Bentley Motors, introduces Luc Donckerwolke, Director of Design, and SangYup Lee, Head of Exterior Design. Filmed in the Bentley Mulsanne in New York, Intelligent Details focuses on what inspires Luc and SangYup in their roles as design leaders for Bentley Motors. The film highlights the fusion of luxury, performance and technology within the Bentley Mulsanne and reveals the manner in which Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform.

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