With an ad that tugs at the heartstrings, American not-for-profit Alzheimer’s Association features the late actor Gene Wilder in his most famous role in Willy Wonka & the Chocolate Factory – with a twist.
In the 90-second ad, the colourful sweets and confectionary pieces disappear slowly as Wilder sings "Pure Imagination” to show that the disease "can steal your imagination piece by piece". With an appeal to the audience for help with text reading “imagine how we could end it”, the colour returns.
The ad takes on even more poignancy as Wilder died from Alzheimer’s in 2016.
Created for Christie's, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients' stories. Every once in a while, they do however use those skills to do a little self-promotion. And that's exactly what FCB did recently to celebrate its massive haul at the Effies.