Aussie e-commerce site ShipYourEnemiesGlitter.com, as the name implies, started offering glitter bombs as a service to those hoping to annoy the hell out of people they hate. It's trolling in the real world. And it's been too popular for its own good.
The internet saw the appeal of this product—and the comical website—and founder, 22-year old Mathew Carpenter, has had to suspend its business for now after a deluge of orders and people flocking to its website for a peek. It has garnered over one million hits and 270,000 shares. But the gap in the market has already been spotted, with another website Actuallyshipyourenemiesglitter trying to fill the space left.
He wrote on his Twitter page the business is now for sale. He was also quoted saying on Product Hunt: "Hi guys, I'm the founder of this website. Please stop buying this horrible glitter product - I'm sick of dealing with it. Sincerely, Mat."
He told Slate.com, he operates alone and after a couple of hours of being launched, the website got pounded with too much traffic for the server, so “it crapped itself”. “We had people buying every minute until I took the ability to purchase down.”
Carpenter said he has never been to university but has worked in internet marketing and other websites, including www.dickpicoftheweek.com (viewer discretion advised).
And when asked if his was a long-term viable business, carpenter answers: “God I hope not.”
Along this same take-revenge-on-your enemies business idea is www.ipoopyou.com whose business is, according to the company’s website, a poop delivery service. “Our product consists of high quality, farm-raised and eco-friendly, hand-picked animal poo.” A ‘handful of shit’ is priced at US$9.95 and a ‘shitload of shit’, US$19.95.
Other smelly businesses found on the web include www.shitsenders.com and www.shitexpress.com. Shitexpress ships horse poo globally for customers who want to vent their rage. The company says it made US$10,120 in sales in 30 days, without spending a cent on advertisements or marketing in general. The company allows customers to pay by Bitcoin and include personal messages for US$16.95.
The company's blog notes that it has had over 490,000 unique visitors, generated hundreds of thousands social shares, likes, tweets and comments.“We got media attention from almost 500 websites; and referral traffic from 1,625 sources in total. As of December 4th, we've already shipped poop to 36 different countries.”