Air New Zealand dabbles in competitive auto-tuning

  • PopPress
  • November 26, 2015
  • StopPress Team
Air New Zealand dabbles in competitive auto-tuning

American Airlines and Qantas recently announced a partnership that will see the pair offering direct flights between Auckland and Los Angeles, a route over which Air New Zealand has until now held a monopoly.

During the press conference announcing the deal and the new route, Qantas chief executive Alan Joyce and American Airlines chief executive Doug Parker were both very complimentary of Air New Zealand, heaping praise on the quality of the service offered.

The team at Air New Zealand was clearly watching these proceedings with interest, because not long thereafter the airline released an auto-tune mashup, via creative agency True, in which the pair of executives are shown seemingly pointing out the quality of the Kiwi airline's service.

Stuff also reported on how the stunt was taken even a further in the Sydney Morning Herald, with Air New Zealand taking out a full print ad that featured a quote from Joyce saying "Air New Zealand are an extremely well-run airline."

(Image credit: Stuff.co.nz)  

While not the most ground-breaking campaign ever release, the cheekiness of the creative won a few fans on social media:


 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Putting the focus on ADHD

  • PopPress
  • July 27, 2017
  • StopPress Team
Putting the focus on ADHD

The Specialized Foundation in the US hopes it's found a solution for ADHD sufferers in bike riding, which it's promoting in a beautiful new campaign.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit