Canadian agency John St. has decided to bring the world together with a shared hatred of bad ads.
It's released a video called 'Make Humanity Great Again', that parodies Heineken's 'Worlds Apart' video by placing two strangers with different beliefs and values in a room together. While the Heineken campaign sees the strangers come together through a series of team building activities, the John St. campaign brings the strangers together through their shared hatred of as.
It watches as the two strangers—including a Star Wars fan and a Star Trek fan, a cat lover and a dog lover, and a nun and a goth—sitting on opposite ends of the couch, slowly grow closer both physically and emotionally as they mock and laugh about the ads in front of them.
"Great advertising can change minds. Bad advertising can change the world." the video reads at the end.
Created for Christie's, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients' stories. Every once in a while, they do however use those skills to do a little self-promotion. And that's exactly what FCB did recently to celebrate its massive haul at the Effies.