We're all so lonely. So very, very lonely. Caught up in our own little bubbles, we often don't realise how much we crave the warmth of companionship. And although we like to think owning a dog is largely a one-way relationship, Pedigree's latest ad in its 'Feed the Good' campaign shows we need our dogs as much as our dogs need us.
In the same way dogs in a shelter yap excitedly when a prospective human owner comes by, the same anticipation comes across the caged humans when a sweet pup walks through the door.