Up for adoption

  • PopPress
  • May 9, 2017
  • StopPress Team
Up for adoption

We're all so lonely. So very, very lonely. Caught up in our own little bubbles, we often don't realise how much we crave the warmth of companionship. And although we like to think owning a dog is largely a one-way relationship, Pedigree's latest ad in its 'Feed the Good' campaign shows we need our dogs as much as our dogs need us. 

In the same way dogs in a shelter yap excitedly when a prospective human owner comes by, the same anticipation comes across the caged humans when a sweet pup walks through the door. 

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Fido gets real about identity

  • PopPress
  • July 19, 2017
  • StopPress Team
Fido gets real about identity

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people's perceptions of sexual and gender identity to the test.

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