Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as 'the most interesting man in the world'. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.
The latest ad from the beer brand essentially serves as a farewell to what has been one of the most recognisable characters in advertising over the last decade. But nothing is permanent in advertising, and 'the most interesting man in the world' will now be replaced by a new actor yet to be announced.
Given the influence of Goldsmith, Dos Equis is inviting consumers to raise a glass to the legend. And to inspire some creative responses from the public, the brand has released a few farewells from some of his closest confidantes.
And for old time's sake, here's a highlight reel of some of his best ads: