If you're going to run an organisation representative of the best marketing minds in the industry, then you're going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association has done with a recent campaign designed to draw attention to its short courses.
Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.
Once participants have finished a game, they are invited to enter their details to lodge their score among the high scores and go into a draw for a chance to win a number of different awards.
On launch day, within the first hour, the Marketing Association had 80 people—including marketing assistants, executives, managers, directors and even a CEO—play and submit their high scores and details, giving the course organisers access to a number of new prospects.
Click here to take on FIona, who currently holds the top spot on the leaderboard. But be warned, it's dangerously addictive.